Sixth Sense’s portfolio spans notable names such as Crystal Jade Culinary Concepts, BreadTalk Group, Da Paolo Group, Paradise Group, Harry’s, ACT 3 International, Toy Factory Productions, Goodwood Park Hotel, Marina Square and Cold Storage, among many others.
The team’s appetite for serving clients in the F&B industry in particular, is no accident in the kitchen, as we are armed with over a decade of food and media-related experience.
Click here to read up on our testimonials.
ABR Holdings Ltd
Aether Wines & Spirits
Crystal Jade Culinary Concepts
Ginza Kamo Soba Kyudaime Keisuke
JUMBO Group of Restaurants
Ninja Bowl and Ninja Cut
Old Chang Kee
Old Seng Choong
RE&S Group (Kuishin-Bo, Sumiya, 'Mentaiko Madness')
Tai Cheong Bakery
The Dark Gallery
Teppan Yaki Hamburg Nihonbashi Keisuke Bettei
Hong Kong Tourism Board (Singapore)
PIK Film Sdn Bhd (Tokyo Eye 2020 on NHK World)
Four Points by Sheraton Singapore, Riverview
Grand Park Hotel City Hall
Mercure Singapore Bugis
Park Hotel Alexandra
Park Hotel Clarke Quay
Club Rainbow (Singapore)
World Wildlife Fund
David Chan solo exhibitions
The Arts House
Food And Beverage
As the group’s agency of record for several years, Sixth Sense was in charge of all media-related activities and liaison for all brands which include BreadTalk, Toast Box, Thye Moh Chan, Din Tai Fung and Food Republic. The agency also undertook the publicity campaign for the groundbreaking and opening of BreadTalk’s International Headquarters at Tai Seng.
“Sixth Sense’s advice and assistance have enabled us to garner a better public presence for all our brands and lent us much added value in our branding efforts.”Joyce Koh
Senior Vice-President, Brand Development, BreadTalk Group Limited
Bobii Frutii and Say Chiizu
We were tasked with creating hype for Taiwanese bubble tea brand Bobbii Frutii and Say Chiizu, a stretchy cheese toast brand from Thailand, through intensive story pitching, tastings and drops to media and influencers. Publicity was very positive with extensive coverage from traditional media and influencers who were eager to inform their readers on the latest trend in food and drink.
Sixth Sense assisted with driving awareness for new-to-market brands Bobii Frutii and Say Chiizu. The friendly and helpful team made the process very seamless and ensured great coverage.Elliot Chia
We launched this hip makgeolli bar in early 2015 with an all-encompassing traditional and social media engagement strategy. Through tastings and specific story pitching on different aspects of this unique concept, we managed to garner substantial and quality coverage across print, online and social media platforms.
“We have worked with the wonderful team at Sixth Sense for our last two projects (E!GHT Korean BBQ and Joo) and they have never failed to surprise us with their amazing attention to detail and superb response time to questions that we or the media had. The team at Sixth Sense worked tirelessly through our many media tasting sessions with such amazing positivity and enthusiasm, yet always found the time to come back to us with constructive feedback on service or other issues that they noticed so that we could address them straight away. Their wealth of experience in the industry certainly shows and I would definitely recommend them to anyone without any hesitation!”Kristin Tan
As a restaurant that was not new on the market, we were tasked with finding the USP of the menu and highlight this initial to social media influencers to create an initial buzz. This was then followed up with traditional media tastings and several joint promotions which we initiated and coordinated. The second outlet was also joint promotion based with heavy focus on social media influencers.
"It is testament to the hard work and dedication of the Sixth Sense team that Diamond Kitchen has expanded into two restaurants since opening in late 2013. Our humble food offerings would not have been able to garner the widespread acclaim without their help and guidance. For that, we will always be grateful towards Veronica, Rachel, Jeanette and all the conscientious staff of this wonderful company. We feel that they are treasured friends and look forward to working together with them again for future endeavours."Josh Chou
Director, Diamond Kitchen Management
Even established names need a boost every now and then. The well-known pioneer of one of Singapore's iconic dishes - Fish Head Curry - is no stranger to many, but with all brands, there will always be a necessity to remind the public of its story and achievements. Having an understanding of what makes Muthu's Curry stand out from the many competitors in the market and effectively communicating that message to the media was an essential component to the success of the campaign.
We have worked with Sixth Sense twice and the most recent campaign in 2015 was to create awareness for our 46th anniversary in Singapore through a special Chettinadu menu, which is a nod to our family’s heritage. The objectives of this campaign were to remind the public that Muthu’s Curry is an established home-grown brand and also create more awareness among a younger set of potential diners via social media. In these respects, Sixth Sense successfully met our targets with a good range of coverage through both traditional and new media. We were particularly thrilled with a front-page story in The Straits Times about the two brothers that now run the family business, as well as a slew of coverage on various social media platforms through notable food bloggers and influencers. The consultant on the project has a particular interest in Indian cuisine as well, which really helped the process along. We look forward to working with Sixth Sense again. Veshali Visvanaath
Director of Marketing, Muthu's Curry
To ensure that Cold Storage remains top of mind as the choice supermarket for a wide range of products, we have been consistently garnering publicity for the brand through various events; such as food and wine fairs that focus on exclusive products from different countries around the world.
“Sixth Sense has been our PR partner since 2007 and that alone speaks volumes of the trust we have in their professionalism and expertise as PR experts in the F&B and lifestyle arena. They have been instrumental in piquing the media’s interest in several store launches and the regular fairs we hold under Cold Storage. Their years of experience as PR experts also ensure that the right media are engaged to help put the word out on what we have to offer. The team takes total ownership of our brands and exude great enthusiasm and knowledge of our products when dealing with the media. We don’t just value them as a working partner, we feel they are part of the Cold Storage family!”Hannah Hong
Marketing Director, Cold Storage Singapore (1983) Pte Ltd
Yeo Teck Seng
Sixth Sense has launched several well-known brands such as Alessi, Sodastream and Breville, which are exclusively brought in by the company which also distributes Bodum®, Staub and Zwilling J. A Henckels among others.
“We would like to thank Sixth Sense for doing a great and outstanding job of making our company and products known in the market. With their professionalism and enthusiasm, they are certainly our preferred choice for our PR needs.”CP Tan
Sales and Marketing Manager, Yeo Teck Seng (S) Pte Ltd (exclusive distributor for Breville, Staub, Sodastream Alessi, Zwilling J.A. Henckels)
Goodwood Park Hotel
Ensuring constant top-of-mind recall in the media for this grand heritage hotel is a priority, especially when it comes to promoting its popular food promotions such as the annual Durian Fiesta, Mid-Autumn festival as well as Christmas and Chinese New Year.
“We have partnered with Sixth Sense for several years and it has been a real pleasure working with such a dedicated and professional team of PR consultants. They are passionate in what they do, and we can always count on them for ideas as well as advice on the current food trends. The hospitality and F&B industry is dynamic and very fast-moving, so we are appreciative that the Sixth Sense team is able to keep up with our bullet train pace and tight timelines.”Justina Loh
Director of Marketing Communications, Goodwood Park Hotel
Restaurant Association of Singapore
We assisted in PR activities for key programmes such as Epicurean Star Awards and Singapore Restaurant Month, garnering attention for the Association’s anchor events.
“Because of the professionalism and dedication of Sixth Sense Communications & PR Consultancy, several of our projects and campaigns were a huge success. The team did a stellar job and has never failed to meet our expectations!”Lim Rui Shan
Executive Director, Restaurant Association of Singapore
Toy Factory Productions
Over the years, Sixth Sense has been executing PR campaigns for several highlight productions by this stalwart bilingual theatre company; including 881 The Musical, Purple, The Glass Anatomy, Titoudao and December Rains.
“As a producer of performing arts, we indulge in the creation and wish for a capable partner to share our art with the public. We are blessed with Sixth Sense Communications and its team. They are pro-active in understanding the work, position and package it sophisticatedly, presenting the production to the world in the most appealing manner. They listen and execute all tasks with passion, care and love. We are glad that they make our arts shine in multi-hued colours.”Goh Boon Teck
Creative Director, Toy Factory Productions Ltd
ACT 3 International
Tasked with ensuring constant recall for this established Arts company for the young, we conduct frequent media and blogger engagements for ACT 3 International and ACT 3 Drama Academy programmes that include drama workshops, productions and festivals.
“We have been working with Sixth Sense since 2009 to deliver consistent publicity on various aspects of our organisation – for example, our productions, the Drama Academy and flagship festivals such as the NTUC Income Kite Festival Singapore – and I have to say our working relationship is very synergised. The team understands the importance of timeliness with the media and consistently ensures our presence in various platforms of print, online and social media. We also appreciate that they share our vision of promoting the Arts for young audiences.”Ruby Lim-Yang
Artistic Director, ACT 3 International