Clients

Crystal Jade Group

Founded in 1991, Crystal Jade is an awarded Chinese culinary group with MICHELIN one star for three consecutive years, since its inaugural edition, and multiple MICHELIN Bib Gourmand awards (Hong Kong & Shanghai). Committed to preserving the rich traditions of Chinese cuisine, the group’s portfolio of specialty dining concepts range from fine dining and casual dining restaurants to specialty bakeries. Sixth Sense handles the PR for the whole group covering a broad range of campaigns that include new restaurant openings, new menus, interviews and promotions.

“Passionate, dedicated, meticulous and professional. We have engaged Sixth Sense for many years (goes to show a lot about the quality of work delivered by the team!) and it has been an absolute joy working with the amazing team. No matter how difficult or pressuring it may be, they are always able to manage the situation professionally, putting us in the best interest and garnering coverage for our campaigns across the various platforms.” Irene Goh
Senior Manager, Marketing, Crystal Jade Group

Swensen's

This well-loved brand is known for good value family dining, and of course, its delightful ice cream sundaes and cakes. Our main objective is to ensure brand recall longevity among media and influencers, most of whom fondly remember it from childhood. As Swensen's is committed to innovating on their offerings - The Swensen's Impossible™ Burger, Mega Sundaes in a Box are examples - our role is also to craft the messaging accordingly so as to continually reach out to new market segments through publicity.

"Working with Sixth Sense means the reassurance that our brand is consistently in the minds of our media and influencer friends. The team is enthusiastic, prompt and well-versed in many media segments, ensuring that we are visible to a broad range of readers and followers." Ana Lei
Head of Marketing, ABR Holdings Ltd

Baker & Cook and PLANK Sourdough Pizza

A well-loved artisan bakery and food store, Baker & Cook, together with PLANK Sourdough Pizza, unveiled its gorgeous 'glasshouse' space and elevated dining experience in Dempsey in mid-July 2019, and wanted to take the opportunity to enhance brand awareness. Sixth Sense was tasked with creating pre-opening buzz as well as sustained coverage through media drops, tastings and personality pitches of New Zealander Founder, CEO and 'Baker Boy' Dean Brettschneider. In addition, we also secured intimate speaking engagements for Dean to share more about his success story. We enjoyed every minute of this campaign as there were so many stories to tell - from the in-house sourdough starter, to Dean's personal life story through his books, and of course, the amazing breads and dishes.

"Working with Sixth Sense meant that I could entrust my brands completely in their capable hands. They understood what we are about from the beginning and were passionate in communicating our values across. We also appreciated their sincere and meticulous approach to engaging media and influencers - a reflection of what Baker & Cook stands for."Dean Brettschneider
Founder, CEO and 'Baker Boy'

Social Place Singapore

This hip dining destination from Hong Kong opened to much excitement here in October 2019. It is best known for pushing the envelope with its contemporary Chinese cuisine, and eye-catching (as well as delicious) dim sum that lights up social media feeds. We were thrilled to be tasked with taking care of the brand's PR and Social Media Management needs, assisting with garnering maximum coverage for the former, and establishing a suitable tone of voice as well as generating creative copy and enticing visuals for the latter.

"The team at Sixth Sense embraced the brand wholeheartedly and ensured that it was well-publicised from the get-go. We appreciated the effort taken to really understand our concept, and this translated to well-run campaigns on both PR and Social Media fronts." Christie Han and Cindy Karim
Management, Social Place Singapore

Muthu's Curry

Even established names need a boost every now and then. The well-known pioneer of one of Singapore's iconic dishes - Fish Head Curry - is no stranger to many, but with all brands, there will always be a necessity to remind the public of its story and achievements. Having an understanding of what makes Muthu's Curry stand out from the many competitors in the market and effectively communicating that message to the media was an essential component to the success of the campaign.

We have worked with Sixth Sense twice and the most recent campaign in 2015 was to create awareness for our 46th anniversary in Singapore through a special Chettinadu menu, which is a nod to our family’s heritage. The objectives of this campaign were to remind the public that Muthu’s Curry is an established home-grown brand and also create more awareness among a younger set of potential diners via social media. In these respects, Sixth Sense successfully met our targets with a good range of coverage through both traditional and new media. We were particularly thrilled with a front-page story in The Straits Times about the two brothers that now run the family business, as well as a slew of coverage on various social media platforms through notable food bloggers and influencers. The consultant on the project has a particular interest in Indian cuisine as well, which really helped the process along. We look forward to working with Sixth Sense again. Veshali Visvanaath
Director of Marketing, Muthu's Curry

HJH Maimunah

Working with Bib Gourmand recipient and well-known Singapore-born brand HJH Maimunah on their Social Media accounts has been an absolute joy - not least because nasi padang is nearly an obsession of ours. From shooting tempting food visuals to coming up with creative content to keep users engaged, this account keeps us constantly hungry for ideas and Ayam Masak Merah.

We are pleased to say that ever since we engaged the services of Sixth Sense, we have seen great improvement on our social media platforms especially towards marketing our products and services as well as staying engaged with our customers. It has been a wonderful 2 years of working together!Mastura Didih
Co-Owner

Joo

We launched this hip makgeolli bar in early 2015 with an all-encompassing traditional and social media engagement strategy. Through tastings and specific story pitching on different aspects of this unique concept, we managed to garner substantial and quality coverage across print, online and social media platforms.

“We have worked with the wonderful team at Sixth Sense for our last two projects (E!GHT Korean BBQ and Joo) and they have never failed to surprise us with their amazing attention to detail and superb response time to questions that we or the media had. The team at Sixth Sense worked tirelessly through our many media tasting sessions with such amazing positivity and enthusiasm, yet always found the time to come back to us with constructive feedback on service or other issues that they noticed so that we could address them straight away. Their wealth of experience in the industry certainly shows and I would definitely recommend them to anyone without any hesitation!”Kristin Tan
Director, Joo

Goodwood Park Hotel

Ensuring constant top-of-mind recall in the media for this grand heritage hotel is a priority, especially when it comes to promoting its popular food promotions such as the annual Durian Fiesta, Mid-Autumn festival as well as Christmas and Chinese New Year.

“We have partnered with Sixth Sense for several years and it has been a real pleasure working with such a dedicated and professional team of PR consultants. They are passionate in what they do, and we can always count on them for ideas as well as advice on the current food trends. The hospitality and F&B industry is dynamic and very fast-moving, so we are appreciative that the Sixth Sense team is able to keep up with our bullet train pace and tight timelines.”Justina Loh
Director of Marketing Communications, Goodwood Park Hotel

Restaurant Association of Singapore

We assisted in PR activities for key programmes such as Epicurean Star Awards and Singapore Restaurant Month, garnering attention for the Association’s anchor events.

“Because of the professionalism and dedication of Sixth Sense Communications & PR Consultancy, several of our projects and campaigns were a huge success. The team did a stellar job and has never failed to meet our expectations!”Lim Rui Shan
Executive Director, Restaurant Association of Singapore

Toy Factory Productions

Over the years, Sixth Sense has been executing PR campaigns for several highlight productions by this stalwart bilingual theatre company; including 881 The Musical, Purple, The Glass Anatomy, Titoudao and December Rains.

“As a producer of performing arts, we indulge in the creation and wish for a capable partner to share our art with the public. We are blessed with Sixth Sense Communications and its team. They are pro-active in understanding the work, position and package it sophisticatedly, presenting the production to the world in the most appealing manner. They listen and execute all tasks with passion, care and love. We are glad that they make our arts shine in multi-hued colours.”Goh Boon Teck
Creative Director, Toy Factory Productions Ltd

ACT 3 International

Tasked with ensuring constant recall for this established Arts company for the young, we conduct frequent media and blogger engagements for ACT 3 International and ACT 3 Drama Academy programmes that include drama workshops, productions and festivals.

“We have been working with Sixth Sense since 2009 to deliver consistent publicity on various aspects of our organisation – for example, our productions, the Drama Academy and flagship festivals such as the NTUC Income Kite Festival Singapore – and I have to say our working relationship is very synergised. The team understands the importance of timeliness with the media and consistently ensures our presence in various platforms of print, online and social media. We also appreciate that they share our vision of promoting the Arts for young audiences.”Ruby Lim-Yang
Artistic Director, ACT 3 International